Armstrong held a ceiling system product seminar in Chengdu in October, 2004. More than one hundred invitees including architects, owners and contractors attended the seminar. From the presentation and experiments, participants not only learned more about the outstanding benefit that Armstrong ceiling system could offer but also experienced what changes the benefit could bring to users. During the break time, lots of volunteers were very active with all kinds of experiments and raised many questions at the meantime. This interactive way of communication was proven to be warmly welcomed by participants. After the seminar, one architect pointed out that Armstrong's product seminar was as professional as its products.

By choosing Chengdu, one of the most important centers in economy, culture and transportation in Southwest China to hold the last generic seminar in 2004, Armstrong expects not only a sales driven in Chengdu region but also a promotion in neighboring provinces and cities.